Science communication on Instagram: analysis of the first year of the journal profile @ciads_direitosanitario

Abstract

Social media, initially created to foster contact among friends and family, have gained prominence in people’s lives and have become a multifaceted space for communication and dissemination of diverse topics, including scientific communication. The main objective of this study was to analyze the performance of the first year of the Instagram profile of the journal Cadernos Ibero-Americanos de Direito Sanitário, aiming to identify the forms of communication that generate greater interaction with the public. The results demonstrate that the use of social media by a scientific journal can be configured as a powerful tool for scientific dissemination, expanding the reach of studies and research to a diverse audience, while also functioning as a digital marketing strategy.